Entrepreneurship Orientation, Explorative Innovation, Exploitative Innovation, Ambidexterity and Profitability

Abstract

Company must have orientation and innovation in any form. Motivation and ability are needed to create actions that are more profitable for the company to continue to be oriented to something that can increase profitability. An entrepreneurial-oriented company must describe the characteristics it has. Such as introducing products, taking advantage of opportunities in competition, having innovation and daring to accept risks. Therefore, entrepreneurial orientation can be connected with exploitation and exploration innovation in carrying out opportunities found by companies to achieve the desired goals. The purpose of this study is to determine the effect of entrepreneurial orientation on exploratory innovation. Entrepreneurial orientation towards exploitative innovation, the influence of entrepreneurial orientation on ambidexterity, the effect of ambidexterity on profitability, were studied by young entrepreneurs by means of convenience sampling. Collecting data by distributing questionnaires both online and offline. The SEM analysis technique uses smart PLS. The results of the study show that there is an influence between entrepreneurial orientation and exploratory innovation. Entrepreneurial orientation towards exploitative innovation and the influence of entrepreneurial orientation on ambidexterity and the influence of ambidexterity on profitability.