Strategy to Applied Ergonomics on MSMEs during Pandemic Covid-19

  • Tjokorda Bagus Putra Marhaendra Faculty of Economics, Business, and Humanities, Dhyana Pura University, Badung, Bali, Indonesia
  • Yeyen Komalasari Faculty of Economics, Business, and Humanities, Dhyana Pura University, Badung, Bali, Indonesia
  • Eka Putri Suryantari Faculty of Economics, Business, and Humanities, Dhyana Pura University, Badung, Bali, Indonesia
  • Ni Putu Dyah Krismawintari Faculty of Economics, Business, and Humanities, Dhyana Pura University, Badung, Bali, Indonesia
Keywords: MSMEs; Strategic Management; Business Strategy; Ergonomics

Abstract

Pandemic COVID-19 hard impact on the people’s economy, especially the tourism industry in Bali. Many businesses close, and workers lost their jobs. And started businesses independently, as Micro, Small, and Medium Enterprises (MSMEs). However, with less basic business knowledge, it is vulnerable to the risk of surviving its business. Therefore, to cope with these conditions, they need the support of strategic human resources, business strategy, and attainability with ergonomics principles. Ergonomics is the method that is used to harmonize workers with their work tools, workstations, workplace, and work environment. And participatory ergonomics methods to increase workers healthy, safety, comfort, and productivity to attain human well-being. A case study of the rearrangement workspace of “Nasi Koco” production creates a workstation wider than before and makes the work environment better. The workers are safe, comfortable, and work more efficiently, which indicated an increase in productivity.

Published
2022-11-04
How to Cite
Marhaendra, T., Komalasari, Y., Suryantari, E., & Krismawintari, N. P. (2022). Strategy to Applied Ergonomics on MSMEs during Pandemic Covid-19. International Journal of Social Science Research and Review, 5(11), 1-13. https://doi.org/10.47814/ijssrr.v6i10.583