International Journal of Social Science Research and Review

Women Entrepreneurship and Its Impact on Economic Development

Mon, 23 Feb 2026 21:17:33 +0000

This paper pursues the impact of women entrepreneurship on economic development in Bangladesh through quantitative research modality. Methodology A structured questionnaire was used to survey 400 women entrepreneurs from various sectors such as trading, services, manufacturing, handicrafts, and agro-based businesses, with the help of both online and offline sources. The research explores women entrepreneurship, access to finance, education and entrepreneurial skills, social-cultural support and economic development performance measured in terms of income generation, employment creation and local economic growth. Statistical methods Descriptive statistics, correlation coefficients and multiple regression analysis were used in data analysis using SPSS. The study concludes that female entrepreneurship is a critical factor for economic development and access to finance, education and experience play the crucial role as drivers of entrepreneurship. However socio-cultural support, although is only a moderate predictor, adds value to the entrepreneurial result. The study provides the policy implications of fostering a supportive environment by way of specific policies, financial inclusion, skill development and social empowerment to enhance the contribution of women entrepreneurs towards including inclusive and sustainable economic growth. The findings offer practical guidance to policymakers, development organizations and financial institutions interested in promoting women led economic activities in Bangladesh.

User Perceptions of Targeted Advertising on Social Media

Hriday Sharma — Mon, 23 Feb 2026 21:31:55 +0000

Social media has become an integral part of everyday life, influencing how users engage with content and encounter advertisements. Despite the widespread adoption of targeted ads, research has largely focused on business outcomes, while user perceptions is a less explored area. This study examines how Instagram users perceive the relevance, frequency, and search alignment of targeted ads. It is based on a controlled browsing experiment with 20 participants, followed by a survey rating ad relevance and alignment with recent searches. Behavioral variables, including daily Instagram usage and online shopping frequency, were also collected. Analysis using descriptive statistics and nonparametric tests revealed distinct patterns: Android users rated ads as more relevant than iOS users, and users with moderate Instagram engagement experienced the highest ad exposure. Search-targeting turned out to be consistent across gender, device type, and usage levels suggesting that Instagram’s algorithm delivers a uniform targeting experience. These findings indicate that user experience with targeted ads is influenced by platform and engagement patterns, highlighting opportunities for refining ad algorithms to enhance relevance, satisfaction, and user trust in data handling practices. This study contributes novel empirical evidence on the user perspective of targeted social media advertising which is a critical consideration for marketers and platform designers.

The Legal Pluralism and Property Transactions in Zanzibar

Zubeir Said Rashid, Kerbina Moyo, Dr., Samwel Alananga Sanga, Dr. — Mon, 23 Feb 2026 21:40:11 +0000

The study aims to describe the roles played by social structures on sustaining legal pluralism practices (LPPs) experienced on real property transactions (RPTs) in Zanzibar. The study use descriptive statistics to describe the risks associated with property transactions under legal pluralism environment, simple linear regression analysis to assess probability of occurrence of transaction failure risks (TFRs) and analyzing moderating effect of social structures which allowed measuring the strength of interaction of dependent and independent variables with the presences moderating variables. The study confirm legal pluralism (LP) and their related practices posse substantial risks on property transactions including legal and development, title and financial risk. Further finding show Social Structures have significant roles on RPTs and described on areas of transactional, decision, information, marketing and financing roles which enable to have constant flow of information, finance and title which help to moderate transaction failure risks and smooth line transaction.

Understanding Workplace Gaslighting

Bora Korkut, Tugce Kumral Yurek, Dr. — Mon, 23 Feb 2026 21:50:07 +0000

This paper will discuss an in-depth approach to gaslighting and emotional manipulation in the workplace. We will be exploring the definitions of gaslighting manifestations that affect individuals and organizations, and the solutions for how to prevent this. We will discuss the psychosocial mechanisms of these behaviors to understand what is happening, how someone relates to toxic workplace cultures, and how they affect employee well-being and organizational performance by looking at literature and case studies. This study will make us understand the destructive character and behavior of gaslighting and emotional manipulation in the workplace and give us solutions for coping with it and increasing productivity in the work environment.

Exploring Digital Storytelling for Enhancing Learner Engagement in English Language Classrooms

Md. Shahjalal, Mohammad Serajuddin, Runa Akter — Mon, 23 Feb 2026 22:05:21 +0000

Digital storytelling (DST) integrates multimedia elements such as text, images, audio, and video to create interactive learning environments that enhance learner engagement in English language classrooms. While previous studies highlight its benefits for motivation, participation, and language development, differences across learner levels and learning contexts remain underexplored. This study examined the effects of digital storytelling on students’ motivation, classroom participation, and the development of listening, speaking, reading, and writing skills. A quantitative research design was employed, and data were collected through a self-administered questionnaire from 400 students at primary, secondary, and tertiary levels. The survey measured motivation, participation and interaction, language skill development, and students’ perceptions of DST. Descriptive statistics were used to analyze trends in engagement and skill improvement. The results indicated that DST positively influenced student motivation, with moderate improvements in intrinsic and extrinsic motivation, enjoyment, and self-efficacy. Students demonstrated increased active participation and collaboration, although social interaction varied among individuals. Reading showed the strongest improvement among language skills, followed by moderate gains in speaking and writing, while listening improved steadily. Overall, students reported moderate satisfaction and perceived learning value, with some variation in confidence when using digital tools. The findings suggest that digital storytelling is an effective instructional approach for fostering motivation, participation, and meaningful language development in English classrooms.

Brand Image as a Mediator between Promotion, Price, Consumer Attitude, and Purchase Decision of Kao Products

Martinus Erwin Aditya Nugraha, Wiyadi Wiyadi, Moechamad Nasir — Mon, 23 Feb 2026 22:14:31 +0000

The Fast-Moving Consumer Goods (FMCG) industry in Indonesia faces intense competition, making it essential for firms to understand the drivers of consumer purchase decisions in tier‑3 markets such as Pati Regency. This study examines the effects of promotion, price, and consumer attitude on purchase decisions for Kao products, with brand image as a mediating variable. Using a quantitative explanatory design, data were collected via questionnaires from 100 purposively selected consumers who had purchased Kao products in the previous six months, and analyzed with PLS-SEM. The results show that promotion, price, and consumer attitude each have a positive and significant effect on brand image, and that brand image positively influences purchase decisions. Promotion and price also have significant direct effects on purchase decisions, whereas consumer attitude affects purchase decisions only indirectly through brand image. Mediation analysis indicates partial mediation for promotion and price, and full mediation for consumer attitude. These findings underscore the central role of brand image and suggest that Kao should align promotional activities, value-based pricing, and attitude-building programs to reinforce brand image and strengthen purchase decisions in Pati Regency.