Buying Behaviour, Asset Management, and Financial Well-being among Young Adults in the Corporate Sector

Abstract

This study explores the relationship between impulsive buying behavior, asset management practices, and financial well-being among young adults employed in the corporate sector. While rising incomes and lifestyle expectations have provided young professionals with greater financial independence, these same pressures often encourage short-term consumption at the expense of long-term security. Drawing on behavioral economics and household finance literature, the research investigates whether impulsive spending undermines financial well-being and whether asset management practices mediate this relationship. Using a sample of 102 corporate employees in Gurgaon, the study employed validated scales to measure impulsive buying, asset management, and financial well-being. Statistical analyses, including confirmatory factor analysis, ANOVA, t-tests, and mediation models, were used to examine demographic variations and structural relationships between constructs. The findings indicate that while impulsive buying is negatively associated with financial well-being, disciplined asset management significantly enhances financial outcomes and partially mediates the negative effects of impulsive consumption. Differences across age, income, and professional experience were also observed, with older and more experienced respondents demonstrating stronger asset management practices and higher financial well-being. These results align with prior research on self-control, consumption behavior, and life-cycle financial planning, while highlighting unique pressures within the corporate environment, such as social comparison and lifestyle maintenance. The study contributes to a deeper understanding of how behavioral and structural factors intersect in shaping financial attitudes, emphasising the importance of targeted financial literacy initiatives and organizational policies that encourage responsible financial practices among young professionals.