Digital Neighborhoods and Intelligent Consumer Behavior in Green Growth Initiatives

Uzbekistan Case Study

Abstract

Digital platforms have enabled the formulation of multiple green growth initiatives with considerable economic, social, and environmental benefits. Advancements on digital consumer ecosystems are challenging traditional conceptions of consumer behavior and market engagement, and in the process, opening up windows of opportunity for redefining the dynamics associated with sustainable consumption. As little is known about where intelligent consumer behavior is gaining momentum beyond urban centers and developed economies, the purpose of this study is to map in what contexts of digital neighborhoods it is perceived to gain traction. Drawing on data from survey responses and secondary datasets in Uzbekistan, we identify a long tail of consumer clusters and market segments in which a total of 148 unique eco-conscious consumer networks operate, including digital platforms such as eco-marketplaces, blockchain-driven transparency tools, and green loyalty programs. Our findings reveal a strong, positive correlation coefficient (r = 0.78) between digital engagement and sustainable purchasing decisions. However, consumers do not passively comply. Rather, their preferences and decision-making processes are integrated into the architecture of green growth strategies. The paper concludes by identifying policy implications, reflecting on the application of AHP and regression models in the field of sustainable digital economies, and proposing suggestions for future research and industry adaptation. The empirical insights enrich understandings of the workings of digital consumer ecosystems in experiences of green consumption and socio-economic transformation.