The Phenomenon of Impulsive Buying at TikTok Shop
Keywords:
Impulsive Buying; Tiktok Shop
Abstract
This study aims to determine the phenomenon of impulse buying on TikTok Shop users. This study uses a qualitative method. Data collection is done by interview. The results showed that the majority of respondents had and often made impulse purchases on the TikTok Shop application. This is influenced by the lifestyle and the character of the respondents who are easily influenced by promotional programs, reviews from influencers, advertisements or live broadcasts that pass on their homepage. Most respondents feel regret after making an impulse purchase.
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Edy, I. C., & Haryanti, S. S. (2018). Impulsive Buying Behavior Pada Konsumen Online. Prosiding: The National Conferences Management and Business (NCMAB) 2018, 362–374.
Ernawati, N. (2021). Stimulus Iklan, Positive Electronic Word of Mouth (eWOM) dan Belanja Impulsif: Dampak Mediasi Motif Hedonis Pembelanja Online. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia. https://doi.org/10.31842/jurnalinobis.v4i3.188.
Fernanda, M. (2019). Pengaruh Promosi Penjualan, Daya Tarik Iklan Internet, dan Kualitas Website Terhadap Pembelian Impulsif. Jurnal Manajemen Bisnis Dan Kewirausahaan. https://doi.org/10.24912/jmbk.v3i5.6073.
Fitriana, A. (2016). Analisis Pengaruh Display Interior Terhadap Perilaku Pembelian Impulsif Konsumen Indomaret Pontianak. Journal of Applied Intelligent System.
Hardadi, E. T., & Trianasari, N. (2021). Penggunaan Media Sosial Tiktok Melalui Hashtag #SAMASAMABELAJAR Terhadap Pemenuhan Kebutuhan Informasi Pada Masyarakat Di Jawa Barat. E-Proceeding of Management, 8(6), 8127–8134.
Kuswarno, E. (2007). Tradisi Fenomenologi pada Penelitian Komunikasi Kualitatif. Sosiohumaniora.
Lee, C. H., & Chen, C. W. (2021). Impulse buying behaviors in live streaming commerce based on the stimulus-organism-response framework. Information (Switzerland). https://doi.org/10.3390/info12060241.
Nguyen, T. Q. N., & Giang, B. Q. N. (2021). An empirical study on factors influencing consumer impulsive purchase behavior: a case of Ho Chi Minh city in the 4.0 era. Journal of International Economics and Management. https://doi.org/10.38203/jiem.020.3.0014.
Pramesty, D. W., & Simanjuntak, M. (2020). Konsep diri, gaya hidup, strategi pemasaran dan pembelian impulisf antargenerasi. Jurnal Ilmu Keluarga Dan Konsumen.
Pratiwi, I. (2017). Pengaruh Literasi Ekonomi, Kelompok Teman Sebaya Dan Kontrol Diri Terhadap Perilaku Pembelian Impulsif Untuk Produk Fashion Di Online Shop Pada Mahasiswa Jurusan Pendidikan Ekonomi UNDIKSHA. Jurnal Pendidikan Ekonomi Undiksha. https://doi.org/10.23887/jjpe.v9i1.19994.
Rohman, F. (2009). Peran Nilai Hedonik Konsumsi dan Reaksi Impulsif sebagai Mediasi Pengaruh Faktor Situasional terhadap Keputusan Pembelian Impulsif di Butik Kota Malang. Jurnal Aplikasi Manajemen, 7(2), 251–261.
Rook, D. W., & Fisher, R. J. (1995). Normative Influences on Impulsive Buying Behavior. Journal of Consumer Research. https://doi.org/10.1086/209452.
Ummah, N., & Siti Azizah Rahayu. (2020). Fashion Involvement, Shopping Lifestyle dan Pembelian Impulsif Produk Fashion. Jurnal Penelitian Psikologi. https://doi.org/10.29080/jpp.v11i1.350.
Uyan, Ö., & Hamidi, F. A. (2020). The Affect of Viral Marketing Factors on Impulse Purchasing Behavior within the Scope of International Electronic Commerce Applications. Turkish Studies - Economy, 15(3), 1655–1673. https://doi.org/https://dx.doi.org/10.47644/TurkishStudies.40445.
Yulianto, Y., Sisko, A., & Hendriana, E. (2021). The Stimulus Of Impulse Buying Behavior On E-Commerce Shopping Festival: A Moderated-Mediated Analysis. Journal of Business and Management Review. https://doi.org/10.47153/jbmr210.2152021.
Published
2023-01-06
How to Cite
Edwy, F. M., Anugrahani, I. S., Pradana, A. F., & Ananda Putra, I. F. (2023). The Phenomenon of Impulsive Buying at TikTok Shop. International Journal of Social Science Research and Review, 6(1), 328-334. https://doi.org/10.47814/ijssrr.v6i1.920
Section
Main Articles
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