The Strategy of Catering Businesses Sustaining the Business in the Covid-19 Pandemic
Keywords:
Strategy; Covid-19; Maintaining Business during the Pandemic
Abstract
This study described the strategy of catering businesses to maintain business during the COVID-19 pandemic. The type of research used in this research is descriptive qualitative. The method of data collection was done through interviews. The validity test in this study used the technique triangulation method. The analysis techniques in this study include data assessment, data reduction, categorization, checking the validity of data, interpreting data and drawing conclusions. The results showed that several strategies were carried out by catering business actors to maintain business during the COVID-19 pandemic.
References
Ariyanto, Muhammad R & Setiyawan, S (2021). Analysis of the Effect of Service Quality Promotion on the Success of the Clean Bar Franchise in Sidoarjo City.
Azwar, B. (2013). Analysis of Factors Influencing Entrepreneurial Intention (Study of Students of State Islamic University SUSKA Riau). Tower, 12(1): 12-22.
Frida., N., Puspita., A., & Peace., P., D., J. Strategy Analysis of Maintaining and Developing Business in the Midst of the COVID-19 Pandemic and Knowing the Impact of COVID-19 Development and Growth in Indonesia. JOURNAL OF ASSETS: ACCOUNTING AND FINANCIAL RESEARCH, 2(3), (2020), 28-36 ISSN: 2686-1054 (online media).
Fuadi, IF, Eko B & Murdani. (2009). Relationship of interest in entrepreneurship with industrial work practice achievement of class XII automotive engineering students at SMK Negeri 1 Adiwera, Tegal Regency, 2008/2009 Academic Year, Journal of PTM, 9(2): 92-98.
Hanita, Margaretha. (2020). National Resilience (Theory, Adaptation and Strategy). Jakarta: UI Publishing.
Hakim, Thursan, (2004). Overcoming Distrust. Jakarta: Puspa Swara.
Iriyanti, Emik et al (2016). The Effect of Price, Product Quality and Location on Customer Loyalty through Satisfaction as an Intervening Variable at the Mie Pangsit Depot Jember. Indonesian Journal of Management and Business Vol 2 No (1).
Jumaedi, Heri (2012). The Relationship of Entrepreneurial Characteristics to Business Success (Case Study on Small Entrepreneurs in Pekalongan). Journal of Management and Information Systems Vol 11 no (2) Pages 13-19.
Kania., R., Suhartanto., D., & Zakia., N. (2020. Confidence-Forming Factors for Purchasing Halal Food through Online Food Delivery. Proceedings of The 11th Industrial Research Workshop and National Seminar Bandung, 26- 27August 2020.
Komalasari, R. (2020). Benefits of Information and Communication Technology during the Covid Pandemic.
Thematic: Journal of Information and Communication Technology (e-Journal), 7(1), 38-50.https://doi.org/10.38204/temati k.v7i1.369.
Negara, Danes J & Kristinae (2019). Influence of Technology and Innovation in the Traditional Food Competition in Central Kalimantan. Dewantara Journal of Management and Business Research Vol 2 No (1) Pages 45-52.
Oktavia, Galuh & Trimeningrum (2018). The Influence of Confidence and Courage to Take Risks on Business Success in Snack SMEs in Semarang City: A Case Study at the Cracker Industry Center. Journal of Management Economics Vol 1 No (1).
Puspitasari., M & Wibowo., J., A. (2021). Strategic Leadership in the Crisis of the Covid-19 Pandemic .
19 (Learn from the Regional Leader of Tegal City). Scientific Journal of Batanghari University Jambi, 21(1), (February 2021), 282-288.
Putranta, Hastha Dewa. (2004). Introduction to Information Systems and Technology, Yogyakarta, AMUS.
Rakhmat, (2000). Communication Research Methods. Bandung: PT. Rosdakarya Youth.
Ramadhani, TN (2014). The relationship between self-confidence and self-image in late adolescence. Spirit Journal. Vol. 4 No.2.
Riyadi, Mahkota, AP, & Suyadi, I. (2014). The Influence of Trust and Convenience on Purchase Decisions. Journal of Business Administration, 8(2), 1-7.
Rusdiono. (2019). The Role of Social Media as a Business Marketing Effort Online Shop At Online Shop Antler MakeUp @antler.makeup. Widya Cipta: Journal of Secretariat and Management, 3(2), 195-202.
Susilo Martoyo (2008:147). Basic Knowledge of Management and Leadership, BPFE- Yogyakarta.
Suswanto, P., & Setiawati, SD (2020). Shopee's Marketing Communication Strategy in Building Positioning in the Middle of the Covid-19 Pandemic in Indonesia. Timeline: Journal of Communication Studies, 3(2), 16-29.
Suryana, (2013). Entrepreneurship-Tips and Process) Towards Success. Jakarta: Four Salemba.
Taufik, & Ayuningtyas, EA (2020). The Impact of the Covid-19 Pandemic on Business and the Existence of Online Platforms. Development Journal Entrepreneur, 22(1), 21-32.
Ulya, HN (2020). Alternative Strategies for Handling the Economic Impact of Covid-19 East Java Regional Government in Agropolitan Areas. el Barka: Journal of Islamic Economics and Business, 3(1), 80-109.
Wahyuni, Sri et al (2020). The Effect of Halal Label on Increasing Sales Turnover of MSME Snack Products in Dumai City. Journal of Halal Economics Business Vol 1 No (2).
Widjajanta, Bambang; Widyaningsih, Aristanti; Tanuatmodjo, Heraeni, (2007. Sharpening Economic Skills. Bandung: Citra Pra.
Azwar, B. (2013). Analysis of Factors Influencing Entrepreneurial Intention (Study of Students of State Islamic University SUSKA Riau). Tower, 12(1): 12-22.
Frida., N., Puspita., A., & Peace., P., D., J. Strategy Analysis of Maintaining and Developing Business in the Midst of the COVID-19 Pandemic and Knowing the Impact of COVID-19 Development and Growth in Indonesia. JOURNAL OF ASSETS: ACCOUNTING AND FINANCIAL RESEARCH, 2(3), (2020), 28-36 ISSN: 2686-1054 (online media).
Fuadi, IF, Eko B & Murdani. (2009). Relationship of interest in entrepreneurship with industrial work practice achievement of class XII automotive engineering students at SMK Negeri 1 Adiwera, Tegal Regency, 2008/2009 Academic Year, Journal of PTM, 9(2): 92-98.
Hanita, Margaretha. (2020). National Resilience (Theory, Adaptation and Strategy). Jakarta: UI Publishing.
Hakim, Thursan, (2004). Overcoming Distrust. Jakarta: Puspa Swara.
Iriyanti, Emik et al (2016). The Effect of Price, Product Quality and Location on Customer Loyalty through Satisfaction as an Intervening Variable at the Mie Pangsit Depot Jember. Indonesian Journal of Management and Business Vol 2 No (1).
Jumaedi, Heri (2012). The Relationship of Entrepreneurial Characteristics to Business Success (Case Study on Small Entrepreneurs in Pekalongan). Journal of Management and Information Systems Vol 11 no (2) Pages 13-19.
Kania., R., Suhartanto., D., & Zakia., N. (2020. Confidence-Forming Factors for Purchasing Halal Food through Online Food Delivery. Proceedings of The 11th Industrial Research Workshop and National Seminar Bandung, 26- 27August 2020.
Komalasari, R. (2020). Benefits of Information and Communication Technology during the Covid Pandemic.
Thematic: Journal of Information and Communication Technology (e-Journal), 7(1), 38-50.https://doi.org/10.38204/temati k.v7i1.369.
Negara, Danes J & Kristinae (2019). Influence of Technology and Innovation in the Traditional Food Competition in Central Kalimantan. Dewantara Journal of Management and Business Research Vol 2 No (1) Pages 45-52.
Oktavia, Galuh & Trimeningrum (2018). The Influence of Confidence and Courage to Take Risks on Business Success in Snack SMEs in Semarang City: A Case Study at the Cracker Industry Center. Journal of Management Economics Vol 1 No (1).
Puspitasari., M & Wibowo., J., A. (2021). Strategic Leadership in the Crisis of the Covid-19 Pandemic .
19 (Learn from the Regional Leader of Tegal City). Scientific Journal of Batanghari University Jambi, 21(1), (February 2021), 282-288.
Putranta, Hastha Dewa. (2004). Introduction to Information Systems and Technology, Yogyakarta, AMUS.
Rakhmat, (2000). Communication Research Methods. Bandung: PT. Rosdakarya Youth.
Ramadhani, TN (2014). The relationship between self-confidence and self-image in late adolescence. Spirit Journal. Vol. 4 No.2.
Riyadi, Mahkota, AP, & Suyadi, I. (2014). The Influence of Trust and Convenience on Purchase Decisions. Journal of Business Administration, 8(2), 1-7.
Rusdiono. (2019). The Role of Social Media as a Business Marketing Effort Online Shop At Online Shop Antler MakeUp @antler.makeup. Widya Cipta: Journal of Secretariat and Management, 3(2), 195-202.
Susilo Martoyo (2008:147). Basic Knowledge of Management and Leadership, BPFE- Yogyakarta.
Suswanto, P., & Setiawati, SD (2020). Shopee's Marketing Communication Strategy in Building Positioning in the Middle of the Covid-19 Pandemic in Indonesia. Timeline: Journal of Communication Studies, 3(2), 16-29.
Suryana, (2013). Entrepreneurship-Tips and Process) Towards Success. Jakarta: Four Salemba.
Taufik, & Ayuningtyas, EA (2020). The Impact of the Covid-19 Pandemic on Business and the Existence of Online Platforms. Development Journal Entrepreneur, 22(1), 21-32.
Ulya, HN (2020). Alternative Strategies for Handling the Economic Impact of Covid-19 East Java Regional Government in Agropolitan Areas. el Barka: Journal of Islamic Economics and Business, 3(1), 80-109.
Wahyuni, Sri et al (2020). The Effect of Halal Label on Increasing Sales Turnover of MSME Snack Products in Dumai City. Journal of Halal Economics Business Vol 1 No (2).
Widjajanta, Bambang; Widyaningsih, Aristanti; Tanuatmodjo, Heraeni, (2007. Sharpening Economic Skills. Bandung: Citra Pra.
Published
2022-10-07
How to Cite
Fourqoniah, F., & Yasshyka, A. (2022). The Strategy of Catering Businesses Sustaining the Business in the Covid-19 Pandemic. International Journal of Social Science Research and Review, 5(10), 452-461. https://doi.org/10.47814/ijssrr.v5i10.695
Section
Main Articles
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright for this article is retained by the author(s), with first publication rights granted to the journal. This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (https://creativecommons.org/licenses/by-nc-nd/4.0/).
