Analysis of The Increase in Russian Tourist Visits to Turkey in The Implementation of Policies and Programs to Achieve Turkey's Tourism Targets Namely By 2023

Abstract

This study aims to analyze the increase in Russian tourist visits to Turkey in the implementation of policies and programs to achieve turkey's tourism target, namely by 2023. The author uses a descriptive research method with secondary data types obtained through library research and analyzed using qualitative data analysis techniques. The results showed that the strategy carried out by the Turkish was with nation branding and public diplomacy aimed at changing the perception and image of turkey in the eyes of Russians. The strategy includes, the naming in the nation branding turkey: discover the potential becomes important in building brand awareness and identity of a country to be better known by foreign tourists, advertising to promote Turkish tourism, digital marketing by utilizing digital technology to reach tourists using the internet, publishing short films containing information about important tourist attractions in Turkey and event promotions and  festivals by organizing festivals that can promote Turkish tourism such as music festivals and cultural festivals. The results of the research are expected to provide reference benefits for other researchers who have similar problems and are relevant to research problems and are expected to be studies and inputs for related parties both directly and indirectly in the development of tourism activities.