Factors Affecting User Satisfaction Entrepreneurial Financial Planning for Sustainability Creative Economy SMEs in the Tourism Sector during Covid 19 pandemic

Abstract

One of the causes of the decline in creative economy SMEs in the tourism sector during the pandemic is the limited financial resources owned by SME entrepreneurs. Financial planning user satisfaction is one of the important things for business co ntinuity. This study uses quantitative research methods with primary data obtained through the interview process. The research data obtained will be processed using validation and reliability tests. The sample data involves 100 entrepreneurial respondents who are creative economy SME entrepreneurs in the tourism sector originating from the Medan UKM Center and IPEMI Medan. The results of the study found that quality and knowing variables had an effect on user satisfaction with entrepreneurial financial plan ning for the sustainability of the creative economy of SMEs in the tourism sector during the COVID-19 pandemic, while understanding, knowledge and information had no effect on user satisfaction with entrepreneurial financial planning for the sustainability of the creative economy of SMEs in the tourism sector during covid 19.