An Analytical Study on the Relationship Between Skincare Knowledge and Product Consumption Patterns
Abstract
The present research examines how consumer awareness affects purchasing habits in the skincare sector at a time when conscious consumption is changing the skincare industry. The goal of this study was to find out the differences in consumer awareness and buying habits according to the daily usage of skincare. A structured questionnaire was sent to 125 people. Descriptive statistics, ANOVA tests, and visual tools like bar graphs were used to assess how aware consumers were of something and how that affected their buying behaviour. The graphs showed that moisturizers were the most popular skincare products, followed by sunscreens and cleansers. Contrarily, exfoliants were the least popular, with only 13.6% of people saying they used them. Vitamin C was the most well-known ingredient, with 91.2% of respondents saying they were familiar with it, followed by Retinol and Hyaluronic Acid. Also, online shopping was the most popular way to buy things, with 68% of respondents saying they bought their things online. Moreover, doctors are the primary source of recommending these products. It was also found that the primary reason to use skincare products is to protect the skin from external factors and maintain hygiene. The statistical analysis showed that people who use a higher number of skincare products have higher knowledge and exhibit more buying habits. People who buy and use more skincare products daily tend to know more about the ingredients in those products. Also, people who use skincare products more often are more likely to pay more attention to things like checking the product information, such as the brand name, ingredients, and manufacturing date, before they buy it. So, these results show that there is a need for clearer labels and more information for consumers so they can make better choices about their skin care.
Keywords: Awareness, Buying behaviour, Ingredients, Skincare, Usage, Vitamin-C
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