The Role of Social Capital in Tourism Awareness Groups for Tourism Management
Tourism Awareness Group of Nagari Sungai Nyalo Mudiak Aia, Koto XI Tarusan District, South Pesisir Regency
Abstract
This study describes the role of social capital within the tourism awareness group of Nagari Sungai Nyalo Mudiak Aia. Through qualitative analysis using purposive sampling techniques and a non-probability sampling approach. The results show that the role of Islamic religious norms and Minangkabau traditional values serves as the fundamental basis for interactions and activities among the tourism awareness group members. Cooperation among members, based on local solidarity and trust, plays a role in strengthening social and economic networks, promoting greater involvement in tourism management, and enhancing service quality. The role of the network formed between the tourism awareness group, the Nagari-Owned Enterprise, and the district government through collaboration serves as a medium for asset management and tourism training. This highlights the importance of social capital in facilitating access to resources and strengthening local economic development initiatives.
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