Bridging Language and Technology through Semiotic Technology

Abstract

This groundbreaking study redefines the contours of social media analysis by introducing Semiotic Technology as a pivotal, yet often overlooked, object of study. In response to the traditional focus on language and semiotics, this research pioneers a comprehensive exploration of the intricate interplay between language, semiotics, and technology within the social media landscape. By incorporating the study of Semiotic Technology, the aim is to offer a more holistic understanding of contemporary communication dynamics, shedding light on the transformative role of technology in shaping meaning within the digital era. This research used literature review approach to analyze the data. Through a nuanced examination of digitally mediated resources, this study contributes to bridging existing gaps in social media research, emphasizing the integral role of technology in shaping social and cultural contexts.