AI-Based Decision-Making on Business Strategy: A Review

Abstract

This scientific article discusses the role of artificial intelligence (AI) in business decision-making and current challenges. The study used systematic literature review methods from reputable databases to review the latest developments in AI-based decision-making and their impact on current business strategies. The results of this study show that AI-based decision-making can improve the efficiency and effectiveness of business strategies, and businesses need to consider implementing them carefully. The risks of AI-based decision-making are related to ethical, openness, and fairness issues in managing the impact of decisions taken by businesspeople. This article examines some of the challenges and opportunities businesses face in implementing AI-based decision-making that researchers have not previously explored. A practical implication of this study is that companies that use AI in business decision-making can gain significant competitive advantages, such as increasing efficiency and productivity, reducing operational costs, and increasing customer satisfaction.