Development of E-Commerce Application Using Customer Relationship Management to Increase the Turnover of Bendosewu Farmers

Denis Eka Cahyani; Desi Rahmadani; Mahmuddin Yunus; Kridha Pusawidjayanti; Siti Nuradilla; Syihabul Anwar Aziz

doi:10.47814/ijssrr.v6i4.1157

Denis Eka Cahyani Mathematics Department, Faculty of Mathematics and Natural Science (FMIPA), Universitas Negeri Malang, Indonesia
Desi Rahmadani Mathematics Department, Faculty of Mathematics and Natural Science (FMIPA), Universitas Negeri Malang, Indonesia
Mahmuddin Yunus Mathematics Department, Faculty of Mathematics and Natural Science (FMIPA), Universitas Negeri Malang, Indonesia
Kridha Pusawidjayanti Mathematics Department, Faculty of Mathematics and Natural Science (FMIPA), Universitas Negeri Malang, Indonesia
Siti Nuradilla Mathematics Department, Faculty of Mathematics and Natural Science (FMIPA), Universitas Negeri Malang, Indonesia
Syihabul Anwar Aziz Mathematics Department, Faculty of Mathematics and Natural Science (FMIPA), Universitas Negeri Malang, Indonesia

DOI: https://doi.org/10.47814/ijssrr.v6i4.1157

Keywords: E-commerce Application; Customer Relationship Management; Community Services; Agriculture

Abstract

The Tawang Makmur is a farmer group in Bendosewu Village, Blitar, Indonesia who still relies heavily on collectors to sell their crops. During the harvest season, farmers sell their agricultural products at prices that have been determined by collectors which are very low and inversely proportional to when the price is in the hands of consumers. This causes the turnover obtained by farmers from agricultural products to be low. The purpose of this service activity is to develop an e-commerce application using a Customer Relationship Management (CRM) strategy to increase the turnover of farmers in Bendosewu Village. E-commerce applications are built using the Laravel framework. The method used is the stages of preparation, system development, socialization, and evaluation. The result of this service is the development of e-commerce applications using a Customer Relationship Management (CRM) strategy. The e-commerce application that was built provides various features such as product management, transactions, product orders, product promotions, payments, questionnaires, FAQs, suggestions, and questions. In addition, the result of this service is the formation of understanding and skills of farmer group managers to manage e-commerce applications to support the increased agricultural productivity of these farmer groups.

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