WhatsApp Social Media Use Patterns in Fulfillment of Mataram Open University Student Information

Abstract

The purpose of the study was to determine the analysis of the pattern of use of the WhatsApp social media community by UT Mataram students and what factors were related to the pattern of use and to determine the analysis of the level of fulfillment of the information needs of UT Mataram students through the WhatsApp social media community and what factors were associated with it. level of information fulfillment. The method used in this research is a descriptive correlational survey. The respondents in this study were active students of UPBJJ-UT Mataram who were members of the WhatsApp social media community. The results of the study obtained community data as social media WhatsApp UPBJJ-UT Mataram students are twenty-one communities with 953 members. The results showed that the pattern of using the WhatsApp community for Mataram Open University students is as follows; 1) The frequency and time used by respondents in seeking information in the WhatsApp community is high. The types of information most sought by respondents were tutorials and grades. ICT ownership factors and motives for seeking information have a very significant relationship with the pattern of use of the WhatsApp community, while the factors of gender, age, occupation and the most sought-after information do not have a significant relationship; 2) The level of fulfillment of student information needs through the WhatsApp community is high. The pattern of using WhatsApp community factors such as the number of days of visits, the number of visits, and the number of times of contact have a very real relationship with the level of fulfillment of student information.