The Financial Model of the Indian Premier League and Its Applicability to Other Sports Leagues in India: A Comparative Study of Cricket, Kabaddi, and Badminton

  • Aarav Chhabra DPS International, India
Keywords: Indian Premier League (IPL), Sports Profitability, Franchise Model, Premier Badminton League (PBL), Pro Kabaddi League (PKL)

Abstract

The sports industry in India has experienced rapid growth since the establishment of leagues such as the Indian Premier League (IPL), the Pro Kabaddi League (PKL), and the Premier Badminton League (PBL). Although these leagues have gained substantial popularity, researchers have not yet fully examined their financial sustainability, as well as their commercialization approaches. The research investigates this issue through an examination of league design and revenue streams, as well as player payment systems and spectator interaction strategies, to identify factors that lead to profitability and sustainable operations. The research indicates that IPL operates as a highly successful global league with strong institutional backing, while PKL experiences moderate growth in India; however, PBL faces financial and structural obstacles, despite showcasing professional players. The study focuses solely on specific leagues and utilizes publicly accessible financial information, which limits its scope. This suggests that researchers should conduct further studies on new Indian sports leagues.

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Published
2025-11-07
How to Cite
Chhabra, A. (2025). The Financial Model of the Indian Premier League and Its Applicability to Other Sports Leagues in India: A Comparative Study of Cricket, Kabaddi, and Badminton. International Journal of Social Science Research and Review, 8(11), 255-264. https://doi.org/10.47814/ijssrr.v8i11.2960