The Impact of Digital Transformation and Leadership Behaviour on Achieving Organizational Strategic Goals
Abstract
This study investigates the Impact of Digital Transformation and Leadership Behaviour on Achieving Organizational Strategic Goals. As digital technologies reshape business environments, leadership approaches must evolve to remain effective. The research employs descriptive statistics and regression analysis on data collected from 337 respondents across various industries. Findings reveal that digital transformation significantly influences leadership behaviour, promoting innovation, adaptability, and data-driven decision-making. Specifically, transformational leadership is shown to play a vital role in aligning digital initiatives with organizational goals, enhancing employee motivation, and fostering innovation and growth. The regression analysis confirms a strong positive relationship between digital transformation, leadership style, and the achievement of strategic objectives. The study concludes that adopting innovative leadership styles, particularly transformational leadership, is essential for organizations undergoing digital change. It recommends that leaders embrace digital tools and strategies to enhance performance and sustain competitive advantage. Suggestions for future research include sectoral comparisons and broader industry analysis.
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