Agritourism as a Catalyst for Sustainable Rural Development
A Comparative Analysis of India and Kenya
Abstract
Agritourism has gained popularity as a powerful tool for sustainable rural development, with the potential for diversification of the economy, conservation of cultural heritage, and environmental awareness. This research paper presents a comparative study of agritourism activities in India and Kenya, evaluating their socio-cultural, environmental, and economic consequences. This research uses a mixed-methods approach, gathering primary data from a survey conducted for 52 respondents in both countries, including farmers, tourists, and policymakers. Regression and correlation analysis indicate that economic benefits have the greatest influence on the development of agritourism, followed by environmental sustainability and immersion in cultures. This research indicates that agritourism not only adds to local employment and farmers’ incomes but also enhances ecological conservation and respect for traditional lifestyles. It concludes that holistic policy, participative community involvement, and digital innovation are the secret to unlocking the long-term potential of agritourism. Suggestions for future research include examining gender equality, youth involvement, and the use of digital technologies to optimize the impacts of agritourism.
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