Green Event Management Practices by Melali MICE in the New Normal Era of Covid-19 Pandemic

Abstract

This study aims to explore the green practices of executing events in Bali. The study was conducted in Melali MICE as one of the established PCO’s companies in Bali and has the membership of the Indonesian Association of Professional Conference, Exhibition and Event Organizers. The technique of collecting data used a qualitative research approach and open-ended questionnaires. The results show that waste management, energy efficiency technologies, and technologies for protecting biodiversity are current green practices implemented by businesses. Customer mentality, lack of infrastructure equipment, costs, lack of technology, and lack of government support are obstacles associated with implementing green practices. This study has some limitations such as obtaining the supporting data from other related stakeholders like hotels and resorts due to the covid-19 pandemic that makes not all hotels and resorts can keep operating. In addition, it is recommended that significant changes in customer thinking and the introduction of new technologies related to green initiatives could increase the demand for future green events.