Digital Investment Strategies through Fintech and Their Effects on Financial Literacy and Financial Inclusion

Abstract

The rapid development of financial technology (FinTech) has transformed investment practices by providing digital platforms that enhance accessibility, efficiency, and transparency. This study aims to examine the impact of digital investment strategies on financial literacy and investment inclusion in Indonesia, as well as the mediating role of financial literacy. Using a quantitative approach, data were collected from 215 respondents who actively use digital investment platforms. The analysis employs structural relationship testing to examine direct and indirect effects among variables. The findings reveal that digital investment strategies have a positive and significant effect on financial literacy and investment inclusion. Financial literacy also significantly influences investment inclusion and acts as a partial mediator in the relationship between digital investment strategies and investment inclusion. These results indicate that FinTech not only facilitates investment access but also enhances users’ financial knowledge and behavior, thereby promoting sustainable investment participation. This study contributes to the digital finance literature by providing empirical evidence from an emerging market context and highlights the importance of integrating educational features into digital investment platforms to strengthen investment inclusion.