The The Impact of Digital Leadership on Employee Digital Performance in Manufacturing Organizations in Iraq: The Mediating Role of Digital Maturity

Ali Abdzaid Gebur; Ayoob Jasim Mohammed; Ramil Abbasov

Ali Abdzaid Gebur Al-Furat Al-Awsat Technical University - Musayyib Technical Institute, Iraq
Ayoob Jasim Mohammed University of Kerbala, Iraq
Ramil Abbasov George Mason University, Public Administration Department, USA

Keywords: Digital Leadership; Digital Maturity; Employees Digital Performance

Abstract

This study aims to investigate and analyze the impact of both digital leadership and digital maturity on digital performance in the Iraqi industrial sector. This research comes in light of the rapid transformations towards digitization and technological innovation witnessed by industries and organizations worldwide. Drawing on theoretical literature and previous studies, the study seeks to understand the relationship between these three variables in the context of the Iraqi industrial environment. To achieve the study objectives, a questionnaire was used as the primary tool to collect data from managers working in Iraqi industrial companies. The sample size for the study was 121 managers. The collected data will be analyzed using appropriate statistical methods to examine the impact of digital leadership and digital maturity on the digital performance of these companies. The study results are expected to contribute to providing practical insights on how to enhance the digital performance of Iraqi industrial companies by developing digital leadership practices and raising their levels of digital maturity. Additionally, the study seeks to identify the challenges and opportunities facing Iraqi industrial companies in their journey towards digital transformation and provide practical recommendations for managers and decision-makers on how to adopt effective digitalization strategies in line with the characteristics of the local industrial environment.

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