Communication Privacy Management of Agricultural Extension Agent in Pandeglang Regency, Banten Province

Abstract

This research departs from a phenomenon that when the farmers in Pandeglang regency, Banten Province, are still carrying out farming activities outside of the recommended planting calendar issued by the Ministry of Agriculture Republic of Indonesia. The purpose of this study is to find answers to why farmers are not concerned about the planting calendar and how communication is carried out by agricultural extension workers with these farmers.

            This study uses the theory of Communication Privacy Management (CPM). The approach used is descriptive qualitative. Data is collected by means of observation and in-depth interviews which are then presented descriptively. The results showed that farmers in Pandeglang district tended to use the traditional planting season, which was planting time from April to September. Farmers are not likely to get comprehensive information from extension officers because of technical issues such as limited seed varieties, fertilizers and medicines as idealized from the planting calendar. It was suggested that the Ministry of Agriculture should balance the idealism of farming as stated in the frog with the amount of agricultural logistics needed.