The Strategy of Catering Businesses Sustaining the Business in the Covid-19 Pandemic
DOI:
https://doi.org/10.47814/ijssrr.v5i10.695Schlagwörter:
Strategy; Covid-19; Maintaining Business during the PandemicAbstract
This study described the strategy of catering businesses to maintain business during the COVID-19 pandemic. The type of research used in this research is descriptive qualitative. The method of data collection was done through interviews. The validity test in this study used the technique triangulation method. The analysis techniques in this study include data assessment, data reduction, categorization, checking the validity of data, interpreting data and drawing conclusions. The results showed that several strategies were carried out by catering business actors to maintain business during the COVID-19 pandemic.
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