Determinants of Coal Minerals Marketing in Tanzania: The Case of the Kiwira-Kabulo Stamico Coal Mine

Abstract

Coal is non-renewable energy which has several uses including coal for coking, common chemical purposes to produce methanol, pharmaceuticals, gas fire preservatives, heating generation in Industries, Steel industries, and electricity generation. Most countries in the world strive to invest in the development of coal mines in the market to stimulate country development apart from domestic consumption and also facilitate earning of foreign currency in the country.  Heavy marketing of coal help countries earns royalties and fees, creating employment and contributions to the national Growth of Product. This study examines the determinant of coal minerals marketing in Tanzania by taking the case study Kiwira-kabulo Coal Mine the way operates and its competitive advantage in coal marketing. The study involves only one main theory competitive advantage guides us to know the determinant factors for coal marketing in Tanzania. The conceptual framework was designed to reflect the formulated specific objectives mentioned in the study. The study used a quantitative cross-section research design whereby 55 respondents were used as a source of data through a simple random sampling method. The study used Statistical Package for Social Science (SPSS) for quantitative analysis. The study greatly utilized (i) descriptive statistics (ii) reliability analysis and (iii) inferential analysis to analyze and examine the key factors affiliated in relation to dependent variables. Inferential analysis of the study published that positive correlation between the price of coal and coal mineral marketing (r = 0.720, p = 0.000), it’s implying that coal price has an impact on the marketing of coal, Transportation system the correlation analysis conducted showed a positive correlation between transportation system and coal market (r = 0.739, p-value = 0.000), proof that any increase in transportation system such Railway, Road, Ports has an influence on the marketing of coal, Quality of the coal, the study from the field reveal that there is a positive relationship between the quality of the coal and Coal minerals marketing, with r = 0.757 and p-value = 0.000, proof that the quality of coal has an influence on the marketing of the coal minerals. The corporate should focus on improving the quality of the coal.