Azizah, N., Ning Farida, S. and Dimisyqiyani, E. 2024. Marketing Activities and Consumer Behavior Shifting of Generation Z in the Social Media Marketing Era. International Journal of Social Science Research and Review. 7, 2 (Feb. 2024), 25-35. DOI:https://doi.org/10.47814/ijssrr.v7i2.1833.