Haji, N., Kara, N. and Mohammed, S. 2024. Marketing on Consumers’ Hand. Determinants of Mobile Marketing Adoption Among Aging Population in Tanzania (The Case of Unguja). International Journal of Social Science Research and Review. 7, 2 (Feb. 2024), 126-139. DOI:https://doi.org/10.47814/ijssrr.v7i2.1816.